Digital Marketing Specialist

Lost Boys Studio I September 2019 - March 2020

 

• Designing marketing collateral including promotional postcards, booth displays, and promotional merchandise
• Photography and videography of studio life and events
• Designing and developing resources pages on Wordpress 
• Creating, executing, and evaluating social media strategy 

Digital Marketing Coordinator

Cape Group I May 2018 - September 2019

 

• Designing marketing collateral including parking tags, pop-up banners, advertisements for print and web
• Designing advertisements for paid ads
• Designing and developing Wordpress website for community building

Manager of Marketing and Operations

Griddly Games I May 2018 - September 2019 

• Developing and executing content creation strategy
• Rebranding the Griddly Games corporate identity
• Designing and developing new products
• Developing and executing social media strategy 
• Select Achievements:
  • Redesigning and redeveloping Griddly Games ecommerce website  
  • Creating manuals to guide marketing and operational procedures 

Digital Marketing Consultant (Community Partners)

Red Academy I Jan 2018 - Apr 2018

 

• Conducting website, search engine optimization, and social media audits for community partners 
• Developing search engine optimization, content, social media, and search engine marketing strategy for community partners 
• Developing in-bound marketing and content strategy for Sport on Campus 
• Select Achievements: 
  • Designing and editing app trailer for Honeycomb app

Digital Marketing Coordinator

Canadian Men's Health Foundation I Apr 2016 - Nov 2017

 

• Creating content for social media channels 
• Auditing and implementing strategies to increase social media engagement
• Populating CMHF websites with bilingual blog content
• Designing After Effects templates for social media videos 
• Select Achievements:
  • Creating content for Shea Emry Grey Cup Instagram  
  • Increased email sign-ups from Instagram stories 

Office Administration (Contractor)

Various Organizations I Jan 2013 - Apr 2016

 

•  Designing client materials using Adobe Creative Suite
• Printing of a monthly newsletter 
• Designing company stationary, investment opportunity brochures, and loan summary reports 
• Select Achievements:
  • Designing brand-consistent  Google Display Network ads

National Service Coordinator

CENTURY 21 Canada I Feb 2011 - Nov 2012

 

• Creating and tracking data for corporate communications
• Creating content for the internal resource databases
• Select Achievements:
  • Enabling the automatic updating of contacts, the use of email analytics, and the use of dynamic group lists